Google my business analytics
Google My Business (GMB) is a powerful tool for businesses looking to improve their online visibility and reach potential customers. With GMB, businesses can create and manage their listing on Google, including the ability to update their business information, post updates, and respond to reviews. In addition to these features, GMB also provides valuable analytics on how customers interact with your business listing. In this article, we will take a look at some of the key metrics and features of GMB analytics and how to use them to improve your online presence.
Insights Tab
The Insights tab in GMB provides an overview of the performance of your listing. This includes information on views, actions, and engagement. The views section shows how many times your listing was viewed on Google, while the actions section shows the number of clicks on your website, phone number, and direction to your business. The engagement section shows the number of photos, reviews, and questions and answers views. This information can help you understand how your listing is performing and where to focus your efforts.
Reviews
Reviews are an important part of your GMB listing. They not only provide valuable feedback for your business, but they also play a role in your search engine ranking. The Reviews section of the GMB analytics shows you the number of reviews you have received, the average rating, and the distribution of ratings. This information can help you understand how customers perceive your business and identify areas for improvement.
Photos
Photos play an important role in helping customers to understand your business. The Photos section of the GMB analytics shows you the number of photos that have been uploaded to your listing, as well as the number of views and clicks. This information can help you understand how customers are interacting with your photos and identify opportunities to improve your listing.
Posts
Posts are a great way to keep customers informed about your business. The Posts section of the GMB analytics shows you the number of posts you have made, the views, and the clicks. This information can help you understand how your posts are performing and identify opportunities to improve your content.
Questions and Answers
Questions and Answers (Q&A) is a feature of GMB that allows customers to ask and answer questions about your business. The Q&A section of the GMB analytics shows you the number of questions and answers you have received, as well as the number of views and clicks. This information can help you understand how customers are interacting with your Q&A and identify opportunities to improve your listing.
Conclusion
Google My Business analytics provide valuable insights into how customers are interacting with your listing. By understanding the key metrics and features of GMB analytics, you can improve your online presence and reach potential customers. Be sure to regularly check your GMB analytics and respond to reviews, upload photos, and post updates. With the right approach, you can use GMB analytics to drive more customers to your business.