Social media kit

A social media kit is a collection of visual templates and documentation aimed at building a distinct and uniform visual style for a brand's social media presence.

For marketing experts, social media kit means a blueprint to speed up content creation and build natural cohesion between a brand's posts. For influencers and bloggers, social media kit represents all the information a brand needs to know about their platform before partnering — influencer's social media statistics including reach, audience insights, info on previous collaborations, and so on.

How to make a social media kit

You will need 4 main components to craft your very own social media kit — 1. information on brand stats, 2. defined visual parameters, 3. an easy-to-read, fairly detailed brief on your brand, 4. skills in graphic design tools or someone in possession of these skills. Here are some useful details:

  • Compile brand stats — the point of adding the brand stats to your social media kit is to impress and showcase your credibility. As such, make sure to load this part only with the most impressive stats and feats. Social analytics tools would be a great avenue for compiling relevant stats in one place;
  • Define visual parameters — before making the actual design, you need to decide on a few key visual parameters. These would be your color palette, font used in the text brief, and the background imagery (gradient, solid color, photo, etc.), and so on. Cohesive visual parameters help build brand recognition and awareness, so make sure to research the parameters to find what works for you;
  • Write a comprehensive brief about your brand — beyond the pure performance stats, people looking through your social media kit will be interested in your brand's alignment, mission statement, current goals, and value proposition. Another important point is your brand's background and history, like previous collaborations. It is an especially great idea to highlight points where you had to maneuver the brand through a tough situation or deal with negativity;
  • Use the right tools in the right ways — modern graphic design tools feature templates for, essentially, any social media platform you might require. Some, like Canva, have features to allow you to quickly whip up a quick visual prototype without professional graphic design skiils. In case you need some inspiration for your social media kit, it'd be a good idea to browse around platforms like Pinterest to pick up clues for your own designs.