Hashtags are a powerful tool for social media marketers. They help users discover content, increase the reach of posts, and connect with like-minded individuals and brands. However, with so many hashtags to choose from, it can be overwhelming to know where to start. That's where hashtag research comes in. By conducting research on the most popular and relevant hashtags for your brand, you can create content that is more likely to be seen by your target audience.
Understand Your Audience
Before you start researching hashtags, it's important to understand your audience. Who are they? What are their interests? What problems do they have that your brand can solve? By understanding your audience, you'll be able to create a list of hashtags that are most relevant to them.
Use Hashtag Research Tools
There are many tools available to help you research hashtags. Some popular options include:
- Hashtagify: This tool allows you to search for hashtags related to a specific keyword. It also shows you the popularity of a hashtag and related hashtags.
- Keyhole: This tool tracks hashtags in real-time, showing you the number of posts, likes, and comments for a specific hashtag. It also provides information on the top influencers and brands using the hashtag.
- RiteTag: This tool provides suggestions for hashtags based on the content of your post. It also shows you how popular a hashtag is and how often it's been used.
Look at Your Competitors
Check out what hashtags your competitors are using. You can do this by looking at their social media accounts or using a tool like Keyhole to track their hashtags. This will give you an idea of the hashtags that are working well in your industry.
Keep an eye on trending hashtags in your industry. You can do this by using a tool like Hashtagify or by manually searching for popular hashtags on social media platforms. When a trend is relevant to your brand, jump on it quickly to increase the visibility of your content.
Test and Optimize
Finally, test different hashtags to see which ones perform best for your brand. Pay attention to the engagement and reach of your posts, and optimize your hashtag strategy accordingly.
By conducting hashtag research, you'll be able to create content that is more likely to be seen by your target audience. Remember to keep your research updated, as trends and popular hashtags change over time.