Google Business Manager
Google Business Manager is a free tool offered by Google that allows businesses to manage their online presence across Google products, including Google My Business, Google Ads, and Google Analytics. It allows businesses to centralize and streamline their online advertising and marketing efforts, making it easier to manage and track the performance of their campaigns.
Key Features of Google Business Manager
Google Business Manager offers a wide range of features to help businesses manage their online presence, including:
- Google My Business: Allows businesses to manage their business listing on Google, including updating their business information, responding to reviews, and uploading photos and videos.
- Google Ads: Allows businesses to create and manage Google Ads campaigns, including search, display, and video ads.
- Google Analytics: Allows businesses to track and analyze website traffic, user behavior, and conversion data.
- Collaboration and access management: Allows businesses to share access to their Google products with multiple users, set user permissions, and manage access to their accounts.
- Data insights and reporting: Allows businesses to view data and insights from their Google products, including analytics data and campaign performance data, and create custom reports.
Benefits of using Google Business Manager
There are several benefits of using Google Business Manager, including:
- Centralized management: Allows businesses to manage all of their Google products in one place, making it easier to manage and track the performance of their campaigns.
- Collaboration: Allows multiple users to access and manage a business's Google products, making it easier to work together and streamline online advertising and marketing efforts.
- Data insights and reporting: Allows businesses to access data and insights from their Google products, including analytics data and campaign performance data, to make informed decisions about their online advertising and marketing efforts.
- Access management: Allows businesses to set user permissions and manage access to their accounts, providing greater control and security over their online presence.
How to Set Up Google Business Manager
Setting up a Google Business Manager account is a simple process that can be done in just a few steps:
- Go to business.google.com and click on "Get started."
- Enter your business name and verify your business through a phone call or email.
- Once your account is verified, you will be prompted to create a new account or link an existing Google account.
- After your account is set up, you can start adding and managing your Google products, such as Google My Business, Google Ads, and Google Analytics.
It's important to note that in order to use Google Business Manager, you must already have a Google My Business listing for your business. If you do not have a listing yet, you can create one by going to google.com/business.
In addition to setting up the account, businesses should also ensure that they have the right people in the right roles within the platform, to ensure the right access to the right people and the best use of the platform's features.
Conclusion
Google Business Manager is a free tool offered by Google that allows businesses to manage their online presence across Google products, including Google My Business, Google Ads, and Google Analytics. It offers a wide range of features to help businesses manage their online presence, including data insights and reporting, collaboration, and access management. Setting up a Google Business Manager account is simple and can be done in a few steps, and it's an important tool for businesses to streamline their online advertising and marketing efforts, and make informed decisions based on data insights and reporting.