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Market intelligence services

Market intelligence services are designed to provide businesses with insights and data about their industry, competitors, and customers. These services can help businesses make better decisions, identify new opportunities, and stay competitive. One such service is Awario, which offers competitor tracking and industry monitoring on both social media and the general web.

What is Awario?

Awario is a market intelligence platform that allows businesses to track and analyze mentions of their brand, products, and competitors across the web and social media. It uses advanced algorithms and natural language processing to identify and classify mentions, providing businesses with a comprehensive view of their online presence and reputation. Awario also provides real-time alerts, so businesses can quickly respond to any negative mentions or potential crisis.

Competitor Tracking with Awario

Awario's competitor tracking feature allows businesses to monitor and compare the online performance and reputation of their competitors. This includes tracking mentions, sentiment analysis, and engagement metrics across the web and social media. With this information, businesses can identify areas where they are outperforming or underperforming their competitors, and make adjustments to their strategy accordingly.

Industry Monitoring with Awario

Awario's industry monitoring feature allows businesses to track and analyze mentions of specific keywords and phrases related to their industry, such as product names and industry-specific terms. This can provide businesses with insights into industry trends, consumer sentiment, and emerging technologies. With this information, businesses can stay ahead of the curve and capitalize on new opportunities.

Benefits of Using Awario

Using Awario offers several benefits to businesses, including:

  • Improved decision-making: Awario's data and insights can help businesses make better decisions about their products, marketing, and overall strategy.
  • Increased competitiveness: By monitoring and analyzing competitors and industry trends, businesses can stay competitive and make adjustments to their strategy as needed.
  • Enhanced customer understanding: Awario's sentiment analysis and engagement metrics can provide businesses with a deeper understanding of their customers' needs and preferences.
  • Time and cost savings: Awario automates the process of collecting and analyzing data, saving businesses time and resources.
  • Real-time alerts: Awario's real-time alerts feature allows businesses to quickly respond to any negative mentions or potential crisis, minimizing damage to their reputation.

Conclusion

Market intelligence services provide businesses with insights and data about their industry, competitors, and customers. One such service is Awario, which offers competitor tracking and industry monitoring on both social media and the general web. Awario's advanced algorithms and natural language processing provide businesses with a comprehensive view of their online presence and reputation. By using Awario, businesses can improve decision-making, increase competitiveness, enhance customer understanding, save time and cost and respond quickly to any negative mentions.