Who is gen Z?
Generation Z, also known as iGen or Centennials, is the demographic cohort that follows the Millennials. Born between 1997 and 2012, this generation is currently between 9 and 24 years old. They have grown up in a world that is vastly different from the one their parents and grandparents knew, and as a result, they have unique characteristics, values, and behaviors. In this article, we will explore who Generation Z is, their defining characteristics, and how they differ from other generations.
Who is Generation Z?
Generation Z is the demographic cohort born between 1997 and 2012. They are the children of the Millennials and are currently between 9 and 24 years old. This generation has grown up in a world of rapid technological change, increased connectivity, and a globalized society. They are the first generation to have grown up with the internet and smartphones, and as a result, they have been shaped by a constant stream of information and the ability to connect with others instantly.
Defining Characteristics of Generation Z
- Digital natives: Generation Z is the first generation to have grown up with the internet and smartphones. They are digital natives who have been shaped by a constant stream of information and the ability to connect with others instantly.
- Entrepreneurial: Generation Z is known for their entrepreneurial spirit and desire to start their own businesses. They see the gig economy as a viable career option and are not as interested in traditional 9-to-5 jobs.
- Diverse: Generation Z is the most diverse generation yet, with a large percentage of multicultural and multiracial individuals. This diversity is reflected in their values and behaviors.
- Socially conscious: Generation Z is known for their social consciousness and desire to make a positive impact on the world. They are more likely to support socially responsible companies and are interested in environmental and social issues.
- Independent: Generation Z values independence and self-expression. They are not as interested in following traditional norms and are more likely to forge their own path.
Conclusion
Generation Z, also known as iGen or Centennials, is the demographic cohort that follows the Millennials. They have grown up in a world that is vastly different from the one their parents and grandparents knew, and as a result, they have unique characteristics, values, and behaviors. They are digital natives, entrepreneurial, diverse, socially conscious and independent. They differ from other generations in their use of technology, diversity, social consciousness, and independence. Understanding these characteristics and values of Gen Z can help businesses and organizations to effectively market to and engage with this demographic.