The Reports section provides detailed statistics on each of your mention alerts. It shows how effective your strategy has been and also shows the progress of your work, which you can share with your clients and colleagues. For now, there are three types of reports: Mentions Statistics, Alert Comparison, and Influencers.
All types of reports have several common filters:
Alert — choose what alerts you'd like to include:
Source — select the sources to be displayed in the statistics:
Time Range — set the time range for which you want to see the data:
Now let's take a look at each report in more detail.
This report shows a summary of data on the alert's mentions and has the following widgets:
Mentions — shows the total number of mentions, the difference in the number of mentions compared to the same time range in the past (e.g., compared to the past 30 day, while looking at the most recent 30 days), the percentage of positive and negative mentions, and mentions history graph:
Reach — shows the total reach, the difference in the number of mentions compared to the same time range in the past, and reach history graph:
Countries & Languages — shows a map of the world along with the number of mentions coming from each country, along with the top 5 languages used for those mentions.
Sentiment — shows the percentage of positive, neutral, and negative sentiment, the difference in the number of mentions compared to the same time range in the past, and a graph.
Topic cloud — shows you the most used words, phrases, and hashtags within your results:
Sources by mentions — shows the number of mentions, the difference in the number of mentions compared to the same time range in the past, and the percentage for each source.
Sources by reach — shows reach, the difference in the number of mentions compared to the same time range in the past, and the percentage for each source.
Top mentions — lets you see the most influential posts based on their Reach. Clicking on a mention in this list will open it in a new tab, which lets you start interacting with a post or read its full text.
Add new widgets to make it truly custom — offering widgets for each metric so that all your data can be easily visualized. Just hit the ‘+’ at the bottom of the reports page to add more widgets to your report.
Our new customizable widgets feature allow you to choose bar and line graphs on important metrics for each individual platform. This includes: Most active, who has posted your keyword/s the most times, and Influencers, the people who have posted your keyword/s sorted by their collective reach.
This report shows a comparison of the summarized data for the selected alerts.
You can select up to 3 alerts for the comparison. You can include an alert from a different project.
The Alert Comparison report contains all the same widgets as the Mentions Statistics reports but can be used to compare several alerts at the same time:
In the Influencers report, you’ll initially see a list of social media accounts that mentioned your keywords listed by their respective audience. You also have the option of including the results from multiple alerts as well as choosing which source you’d like to see influencers from. Just select from any of those icons to either add or remove those results from your Influencers report.
Lastly, you can choose to sort by either the size of the users Audience, or their amount of mentions of your keywords.
The Influencers report contains the list of authors, their audience, the number of mentions coming from them, and sentiment statistics: